Feasibility analysis follows industry analysis. After performing the industry analysis, one can be certain about the specific industry being pursued.  Feasibility analysis helps to shape the business concept so the idea can be feasible in the specific industry.

Strategic and Tactical Approach to carving a superior opportunity

The approach taken by feasibility analysis is one that covers almost all aspects of a business. Strategic planning refers to long term goals such as the mission and vision of the company. Tactical approach answers the question of how something will be done to achieve the strategic goals.

Here, you will perform the following:

  • Choosing the appropriate strategy to enter the market such as differentiation
  • Performing market analysis and identify the “pain” experienced by the potential customers
  • Doing a marketing tactical plan to evaluate the optimal channels to reach highest number of potential customers
  • Deciding the features and benefits of your product or service and how customers can benefit from your product
  • Determining the hierarchy of your business so it can be easily scalable with increase in demands
  • Performing a breakeven analysis at given price-points to determine when the business starts a positive cash-flow and makes profit.
  •  Determining when is a good time to launch the business
  • Finally deciding upon the exit strategy.

Download the Feasibility Outline

The above is a list of few points from the Feasibility analysis outline. I have used the feasibility outline plan to develop my business concept and you can also use it to develop your ideas. You can download the feasibility outline by clicking on the download button.

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